10 Startups That'll Change The Seo Guest Post Industry For The Better
Link Building Using Guest Posts and Directories. Link building is a very effective and useful way to increase SEO, but it can be difficult to do manually. Guest posting is one of the best methods to build links, as it allows you to reach out to a larger audience and get valuable backlinks.
1. Reach out to industry influencers
Guest blogging is a great way to reach new audiences and build relationships. Before reaching out to influencers, however, be sure to conduct extensive research in order to maximize this process and maximize results.
Beginning by searching blogs that accept guest posts in your niche, create a list of potential prospects and begin reaching out! Send a personalized email that has a catchy subject line. You could also mention one of their blog articles as supplementary information.
Your next tip should include including internal and external links as well as a bio box with your website address, helping with SEO and building authority. Nofollow tags prevent Google from penalizing your bio box for spammy links.
Once your guest post has gone live, be sure to monitor it closely for comments and social shares. You can also get more opportunities by responding to reader comments. You can also track traffic from guest postings using the OptinMonster referrer detection feature within Google Analytics dashboard.
2. Find relevant blogs
Successful blogs, and the companies that support them, are interested in what their audience cares most about. They know that audience frustrations, challenges and needs drive traffic. Additionally, they know that their readers do not want to be informed via blog posts. Instead, they want actionable solutions that help solve real-world issues.
So when searching for websites to pitch guest posts on, try finding ones relevant to your target audience. Depending on how established your brand is, tools like Ahrefs' free backlink checker may help you discover high-quality sites with relevant audiences; once found, analyze their content to determine popular topics on those platforms.
By using tools such as Oktopus and Digg, it's possible to gain insight into what types of content have proven successful in the past. Keep in mind that any writing produced must adhere to grammatically correct writing standards while providing value to readers; otherwise it would be best to forgoing guest posting altogether.
Another consideration is to ensure the website on which you're writing allows you to link out to both internal and external content pieces for more in-depth reader knowledge, but only include them if contextually appropriate.
3. Offer something in return
Submitting guest posts to other websites allows you to gain exposure in front of their audiences while also receiving a backlink that points back to yours. A quality backlink from an authoritative site will increase search engine rankings and bring targeted visitors directly to your website, so be mindful when choosing websites where to submit content; low-quality ones should be avoided by using tools like Ahrefs to find them quickly.
Make sure your guest post is engaging and valuable to readers by including links or embedding videos that engage them. Your aim should be for them to share it social media or respond in comments; this will build trust between author and reader and lead to future opportunities. It would also be wise to include links back to contact pages or other relevant pages that provide more details about your company or products/services offered.
If you are unable to secure a guest post on a popular website, reach out to people you know with blogs or websites in your niche and offer something in exchange for guest blogging; such as free products or services for their backlink.
4. Reach out to the blog's audience
Guest posting is a great way to expand your audience and reach as a writer. However, it's important to research the audience on the blog you're going to post on so that your content will resonate with readers. Be mindful of any posts which appear overly promotional as these may not resonate with readers as effectively.
Another key factor is whether guest post directory or not a blog accepts do-follow or no-follow links, with do-follow links being more beneficial to SEO efforts. If unsure, Semrush tools can help provide answers.
Be wary of spammy sites when searching for guest blogging opportunities. Such websites will offer to publish your article for a fee, which violates Google's quality guidelines and could potentially harm your search engine ranking. Reputation X does not use such sites in its reputation management services and advises others not to either.
Once you've identified a blog that accepts guest posts, reach out to its editor with your proposal and present yourself as an author bio writer. Include your name, website URL, and email address. You may also need a headshot.